Arguably many prodessional business have to ‘pitch’ when they want to win 6 figure accounts and…

With little left to ‘optimise’, and agencies racing to the bottom to compete for a declining pool of business, the model will simply break. It is a desperate, self-fulfilling loop for which all parties bear responsibility: Multi-billion dollar clients calling free pitches, their procurement departments ‘scoring points’ by squeezing their agencies, and agencies continuously conceding ground. It makes zero sense to expect any partner to work at breakeven or a loss and still produce quality output. Nor is it the basis for a healthy relationship. It practically guarantees an acrimonious end.
State of the Digital Nation 2020: Venture Road
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Jules Ehrhardt
Danny Bluestone
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Jun 14, 2018
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Arguably many prodessional business have to ‘pitch’ when they want to win 6 figure accounts and above, regardless of wether its an agency or not.
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Written by Danny Bluestone343 Followers
·265 Following
My first word was 'button' and I have been pressing them ever since! Founder of Cyber-Duck, a UK Digital Transformation Agency that loves Service Design and UX
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